Graduated in Public Relations at Casper Libero, pos-graduated in Cooperative Games with an extension in Business at the University of California Irvine and Leadership for Social Organizations at Stanford. After five years working with Market Research in companies such as Nielsen, IBOPE and Ipsos, Vera established, in 2011, Instituto C, formerly known as Associação Saúde Criança São Paulo, of which she is currently Managing Director.